Solana 2025 Marketing Memo: Building the Internet Capital Market

Solana is dedicated to enabling everyone with an internet connection to participate in the Capital Market. Today, with just a wallet application and a few clicks, anyone can join this globally accessible ledger, tokenizing physical assets, currencies, and culture.

The importance of this vision lies in its foundation for creating a world of universal ownership. The competition of high-performance blockchains is not only to establish decentralized exchanges but also to build a new generation of internet-native capital markets, with better accessibility, lower latency, and shared global liquidity.

Currently, only about 15% of the global population can participate in the US Capital Market. The cryptocurrency market, on the other hand, is more accessible and liquid, with trading volumes even surpassing traditional stock exchanges during peak periods. In the future, companies will go public "on the internet", reaching over a billion investors holding private keys.

To accelerate the arrival of this future, the Solana ecosystem adopts the F.A.T. protocol engineering principles:

1. F - Focus on Founders Solana provides founders with a fast track from concept to billion-dollar company. Multiple success stories prove this, such as tensor, valued at $445 million, pump.fun, which generated $155 million in transaction fees within 8 months, and birdeye, which has reached 24 million users.

2. A - Emphasis on Applications Solana prioritizes products that users truly need. In October 2024, application revenue reached $73 million, a year-on-year increase of 185 times. 74% of the funds within the ecosystem flowed towards applications, much higher than other networks.

3. T - Promote Tokenization Solana is becoming the preferred platform for internet asset issuance. In the past 6 months, 2.6 million tokens have been issued on Solana, accounting for 78% of the total across all blockchains. Tokenization spans multiple areas, from stablecoins to physical assets, digital collectibles, and more.

The various components of the F.A.T. principle promote each other: more founders launch products, more products attract users, more users drive capital tokenization, and more capital attracts more founders. This creates a positive cycle.

At the protocol level, the professional team is continuously working to enhance the performance and user experience of Solana. By pushing the limits of hardware and software, they are committed to improving the performance and capacity of the underlying layer, increasing bandwidth, and reducing latency.

The Solana ecosystem emphasizes practice over theory, fostering a pragmatic product culture. This culture attracts doers rather than just scholars. As the ecosystem develops, it is crucial to maintain this adaptable culture.

In the future, the Solana Foundation's marketing activities will support these core pillars through various events and content, celebrating outstanding founders, applications, and tokenized projects, while continuing to enhance Solana's speed and performance. Given that innovation seems to be thriving in the United States, Solana will also refocus on the U.S. market.