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The Rise of the Meme Track: New Opportunities and High-Risk Challenges for VC
The Rise of the Meme Craze: New Opportunities and Challenges from the VC Perspective
Meme slowly emerged from 2013 to 2019, underwent a rapid change period from 2020 to 2022, and finally迎来飞速发展 from 2023 to 2024, officially becoming a widely recognized independent track.
The daily turnover rate of Meme is approximately 11%, significantly higher than DeFi's 5%, Layer 2's 7%, and Layer 1's 4%. This not only highlights the high liquidity of Meme but also indicates that users have a strong interest in and trading frequency for Meme.
As of the end of the third quarter of 2024, the market capitalization share of Meme in the entire cryptocurrency market has increased from 0.87% two years ago to 2.58%, and it still shows an upward trend. If a simple linear regression is conducted, this share is expected to reach 3.54% in 2025 and 7.81% in 2030.
Meme can be regarded as a leveraged Layer 1, and when the market improves, its increase may be about 5 to 10 times that of Layer 1.
Among the many types of Memes, animal and Cult culture Memes are more suitable for long-term attention. In contrast, other categories of Memes are often related to short-term trends, and their attention and popularity may rise quickly and then fall.
In 2024, the industry and market are undergoing intense reshuffling. Against the backdrop of many VC-supported projects performing poorly, Meme has gone against the tide, becoming a new force that cannot be ignored. The rise of the PvP model, the wealth effect brought by single-coin critical hits, and public chains like Solana that are friendly to Meme have all demonstrated unique charm this year.
Although the Meme market is full of opportunities, VCs need to proceed with caution. Data shows that successful Memes are just a few. To succeed in this field, VCs must invest a significant amount of time and effort to uncover real blue-chip Memes. This market is not a place where one can simply cast a wide net to reap substantial returns; it is a new battleground that requires in-depth research and precise judgment.